We could say that a blog is almost a necessity for every business, company, agency and creative individual. Even if you are none of the mentioned, you can still start with free blog templates and write about what you have been up to lately.
Share your thoughts and before you know it, people will start coming to your website to read your irresistible content. You can also write industry news, give an in-depth explanation of your recent project or anything else that comes to your mind.
Why businesses are also benefitting from blogs is because they can get on a more personal level with their clients. And in the comments section, a debate can start where you can answer all of the questions, provide suggestions and even you be the one asking your users about this and that.